Marketing (International Marketing)
Business and Management
Taught
MSc
Marketing (International Marketing)
Taught
MSc
Overview
Application Timeline
Tuition
- Whole course
| Student categories | Study | |
|---|---|---|
| Full-time | Part-time | |
| Republic of Ireland | £14,500 | N/A |
| EU | £27,000 | N/A |
| England | £14,500 | N/A |
| Northern Ireland | £14,500 | N/A |
| Scotland | £14,500 | N/A |
| Wales | £14,500 | N/A |
| Channel Islands | £14,500 | N/A |
| International | £27,000 | N/A |
Requirements
Language requirements information is currently unavailable.
Modules
Digital Marketing
CoreStrategic Marketing
CoreGlobal Marketing Management
Core
About
This Masters degree is designed to provide students with a comprehensive understanding of international marketing strategies and practices.
Key Learning Outcomes
- Analysis of the global marketing environment
- Understanding of different cultures and consumer behaviors
- Identification of marketing opportunities and strategy options
Program Features
Through this postgraduate program, students will:
- Critically assess marketing strategies of various global and small enterprises
- Address the complexities of digital cross-border trading
- Explore global marketing strategies and their impact on social change
- Participate in a field study to experience
Subject Area Information
International marketing is a dynamic and multifaceted discipline that focuses on the strategies and practices businesses use to market their products and services across international borders. This field encompasses a wide range of topics, from understanding global market dynamics to developing and implementing marketing strategies that cater to diverse cultural, economic, and regulatory environments.
1. Introduction to International Marketing
2. Global Market Research and Analysis
3. Cross-Cultural Consumer Behavior
4. International Marketing Strategy
5. Digital Marketing in a Global Context
6. International Sales and Negotiation
- Market Research and Data Analysis
- Cultural Competence
- Strategic Planning
- Digital Marketing
- Sales and Negotiation
Career
A course in international marketing equips students with the knowledge and skills needed to navigate the complexities of global markets. Through a combination of theoretical knowledge and practical experience, students are prepared for a variety of careers in the dynamic field of international marketing.
International Marketing Manager
Overseeing marketing strategies and campaigns for global markets.
Global Brand Manager
Managing and promoting a brand across multiple countries.
Market Research Analyst
Conducting research to understand global market trends and consumer behavior.
Digital Marketing Specialist
Implementing digital marketing strategies for international audiences.
Export Manager
Managing the export of goods and services to foreign markets.
International Sales Executive
Developing and maintaining relationships with international clients and partners.
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