Marketing (Digital Marketing)
Business and Management
Taught
MSc
Taught
MSc
Overview
Application Timeline
Tuition
- Whole course
| Student categories | Study | |
|---|---|---|
| Full-time | Part-time | |
| Republic of Ireland | £14,500 | N/A |
| EU | £27,000 | N/A |
| England | £14,500 | N/A |
| Northern Ireland | £14,500 | N/A |
| Scotland | £14,500 | N/A |
| Wales | £14,500 | N/A |
| Channel Islands | £14,500 | N/A |
| International | £27,000 | N/A |
Requirements
Language requirements information is currently unavailable.
Modules
Market Insights
CoreStrategic Marketing
CoreDigital Marketing Analytics
Core
About
This program equips students with essential business knowledge and tools to excel in digital marketing.
Key Learning Outcomes
Students will gain insights into:
- Digital marketing strategies
- Search engine marketing
- Content development
- Commercial and social context of digital marketing
- Building effective customer relationships through social media
- Application of successful digital strategies
Challenges in Digital Marketing
The rise of digital technologies presents several challenges for marketers:
- Increased number of communication channels
- More informed and connected customers
- Influence of customer communication on buying behavior and brand
Subject Area Information
Marketing is a dynamic and multifaceted discipline that encompasses a wide range of activities and strategies aimed at promoting and selling products or services. Courses in marketing are designed to equip students with the knowledge and skills necessary to understand consumer behavior, develop effective marketing strategies, and execute marketing campaigns.
1. Principles of Marketing
2. Market Research
3. Consumer Behavior
4. Digital Marketing
5. Brand Management
6. Marketing Communications
7. Sales Management
8. Strategic Marketing
9. International Marketing
- Analytical Skills
- Creative Thinking
- Communication Skills
- Technical Proficiency
- Strategic Planning
Career
A marketing curriculum is designed to provide a comprehensive understanding of the various aspects of marketing, from traditional methods to modern digital strategies. Students will gain a blend of analytical, creative, and strategic skills, preparing them for a wide range of careers in the marketing field.
Marketing Manager
Overseeing marketing strategies and campaigns.
Brand Manager
Managing and developing a brand’s image and equity.
Market Research Analyst
Conducting research to understand market conditions and consumer preferences.
Digital Marketing Specialist
Focusing on online marketing strategies, including SEO, SEM, and social media.
Sales Manager
Leading a sales team and developing sales strategies.
Public Relations Specialist
Managing a company’s public image and handling media relations.
Content Marketer
Creating and distributing valuable content to attract and engage customers.
Advertising Executive
Developing and managing advertising campaigns.
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