Global Marketing
Business and Management
Taught
MSc
Global Marketing
Taught
MSc
Overview
Application Timeline
Tuition
- Year 1
| Student categories | Study | |
|---|---|---|
| Full-time | Part-time | |
| Republic of Ireland | £14,540 | N/A |
| International | £30,530 | N/A |
| EU | £30,530 | N/A |
| England | £14,540 | N/A |
| Northern Ireland | £14,540 | N/A |
| Scotland | £14,540 | N/A |
| Wales | £14,540 | N/A |
| Channel Islands | £14,540 | N/A |
Requirements
Language requirements information is currently unavailable.
Modules
Modules is currently unavailable
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About
Program Focus
This Master's program specializes in marketing within a global context, offering students a comprehensive education in various marketing disciplines.
Key Subjects
Students will explore a range of exciting marketing areas, including:
- Global Marketing
- Brand Management
- Social and Ethical Marketing
- Digital Marketing
Career Opportunities
The course equips students with the necessary academic knowledge and skills to pursue careers in:
- Global Private Sector
- Public Sector
- Not-for-Profit Sector
Unique Features
This program stands out due to its:
- Specific global orientation in marketing
- Cohort-specific, research-informed teaching
Subject Area Information
International marketing is a dynamic and multifaceted discipline that focuses on the strategies and practices businesses use to market their products and services across international borders. This field encompasses a wide range of topics, from understanding global market dynamics to developing and implementing marketing strategies that cater to diverse cultural, economic, and regulatory environments.
1. Introduction to International Marketing
2. Global Market Research and Analysis
3. Cross-Cultural Consumer Behavior
4. International Marketing Strategy
5. Digital Marketing in a Global Context
6. International Sales and Negotiation
- Market Research and Data Analysis
- Cultural Competence
- Strategic Planning
- Digital Marketing
- Sales and Negotiation
Career
A course in international marketing equips students with the knowledge and skills needed to navigate the complexities of global markets. Through a combination of theoretical knowledge and practical experience, students are prepared for a variety of careers in the dynamic field of international marketing.
International Marketing Manager
Overseeing marketing strategies and campaigns for global markets.
Global Brand Manager
Managing and promoting a brand across multiple countries.
Market Research Analyst
Conducting research to understand global market trends and consumer behavior.
Digital Marketing Specialist
Implementing digital marketing strategies for international audiences.
Export Manager
Managing the export of goods and services to foreign markets.
International Sales Executive
Developing and maintaining relationships with international clients and partners.
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Enhance your academic journey with the help from our experts.