Music, Management and Marketing
Business and Management
Taught
MA
Music, Management and Marketing
Taught
MA
Overview
Application Timeline
Tuition
- Year 1
| Student categories | Study | |
|---|---|---|
| Full-time | Part-time | |
| Republic of Ireland | £11,200 | £5,600 |
| EU | £25,900 | £12,950 |
| England | £11,200 | £5,600 |
| Northern Ireland | £11,200 | £5,600 |
| Scotland | £11,200 | £5,600 |
| Wales | £11,200 | £5,600 |
| Channel Islands | £11,200 | £5,600 |
| International | £25,900 | £12,950 |
Requirements
Language requirements information is currently unavailable.
Modules
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About
Program Overview
The MA Music, Management and Marketing program is designed to prepare students for successful careers in music management and marketing.
Key Features
- Real-World Learning: The program emphasizes practical learning experiences that reflect real-life situations in the music industry.
- Creative Problem-Solving: Students will engage in team-based projects that enhance their problem-solving skills.
Faculty Expertise
Students will learn from a diverse faculty that includes:
- Professionals with extensive experience in music management and marketing.
- Academics with expertise in music,
Subject Area Information
Music marketing is a specialized field within the broader discipline of marketing that focuses on promoting and selling music, artists, and related products. This discipline combines traditional marketing principles with the unique aspects of the music industry, offering a comprehensive understanding of how to effectively reach and engage audiences in a highly competitive market.
1. Introduction to Music Marketing
2. Digital Marketing for Music
3. Branding and Image Management
4. Music Distribution and Sales
5. Concert and Event Promotion
6. Music Licensing and Synchronization
- Marketing Strategy
- Digital Proficiency
- Brand Management
- Sales and Distribution
- Event Promotion
- Licensing Knowledge
Career
A course in music marketing equips students with a blend of marketing expertise and industry-specific knowledge, preparing them for a variety of roles within the dynamic and ever-evolving music industry.
Music Marketing Manager
Oversee marketing campaigns for artists, albums, and tours.
Digital Marketing Specialist
Focus on online promotion and engagement strategies.
Brand Manager
Develop and manage the public image and brand of artists.
Event Promoter
Plan and promote concerts, tours, and music festivals.
Music Supervisor
Select and license music for use in media projects.
Public Relations Specialist
Manage media relations and public image for artists and music companies.
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Enhance your academic journey with the help from our experts.