Marketing (Sustainable Marketing)
Business and Management
Taught
MSc
Marketing (Sustainable Marketing)
Taught
MSc
Overview
Application Timeline
Tuition
- Whole course
| Student categories | Study | |
|---|---|---|
| Full-time | Part-time | |
| Republic of Ireland | £14,500 | N/A |
| EU | £27,000 | N/A |
| England | £14,500 | N/A |
| Northern Ireland | £14,500 | N/A |
| Scotland | £14,500 | N/A |
| Wales | £14,500 | N/A |
| Channel Islands | £14,500 | N/A |
| International | £27,000 | N/A |
Requirements
Language requirements information is currently unavailable.
Modules
Strategic Marketing
CoreMarket Insights
CoreMarketing for a Better, Sustainable World
Core
About
Programme Objectives
This programme aims to equip students with a thorough understanding of marketing and marketing strategy, with a focus on Sustainable Marketing.
Core Modules
The compulsory marketing modules cover essential concepts of modern marketing practice, including:
- Understanding the central role of marketing in business activities.
- Developing global marketing strategies.
- Exploring the relationship between firms and consumers.
- Examining marketing's role in social change and sustainability.
- Analyzing inter-firm marketing practices.
Skills Development
Students will cultivate critical skills in:
- Business strategy.
- Research methods.
Subject Area Information
Marketing is a dynamic and multifaceted discipline that encompasses a wide range of activities and strategies aimed at promoting and selling products or services. Courses in marketing are designed to equip students with the knowledge and skills necessary to understand consumer behavior, develop effective marketing strategies, and execute marketing campaigns.
1. Principles of Marketing
2. Market Research
3. Consumer Behavior
4. Digital Marketing
5. Brand Management
6. Marketing Communications
7. Sales Management
8. Strategic Marketing
9. International Marketing
- Analytical Skills
- Creative Thinking
- Communication Skills
- Technical Proficiency
- Strategic Planning
Career
A marketing curriculum is designed to provide a comprehensive understanding of the various aspects of marketing, from traditional methods to modern digital strategies. Students will gain a blend of analytical, creative, and strategic skills, preparing them for a wide range of careers in the marketing field.
Marketing Manager
Overseeing marketing strategies and campaigns.
Brand Manager
Managing and developing a brand’s image and equity.
Market Research Analyst
Conducting research to understand market conditions and consumer preferences.
Digital Marketing Specialist
Focusing on online marketing strategies, including SEO, SEM, and social media.
Sales Manager
Leading a sales team and developing sales strategies.
Public Relations Specialist
Managing a company’s public image and handling media relations.
Content Marketer
Creating and distributing valuable content to attract and engage customers.
Advertising Executive
Developing and managing advertising campaigns.
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