Marketing
Business and Management
Taught
MSc
Marketing
Taught
MSc
Overview
Application Timeline
Tuition
- Whole course
| Student categories | Study | |
|---|---|---|
| Full-time | Part-time | |
| Channel Islands | £13,800 | N/A |
| England | £13,800 | N/A |
| Northern Ireland | £13,800 | N/A |
| Scotland | £13,800 | N/A |
| Wales | £13,800 | N/A |
| International | £24,300 | N/A |
Requirements
Modules
Modules is currently unavailable
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About
Course Introduction
Prepare for a high-flying career in marketing with our intense MSc course. This program focuses on identifying customer needs and understanding the broader business context.
Course Structure
The Master’s course equips you to:
- Identify, evaluate, and execute marketing strategies.
- Engage and collaborate with various company specialisms.
- Build on existing marketing knowledge or start from scratch.
Target Audience
This course is suitable for:
- Individuals with no prior marketing study or experience.
- Those with an undergraduate degree in marketing or related fields.
- Entrepreneurs and family business members looking to
Subject Area Information
Marketing is a dynamic and multifaceted discipline that encompasses a wide range of activities and strategies aimed at promoting and selling products or services. Courses in marketing are designed to equip students with the knowledge and skills necessary to understand consumer behavior, develop effective marketing strategies, and execute marketing campaigns.
1. Principles of Marketing
2. Market Research
3. Consumer Behavior
4. Digital Marketing
5. Brand Management
6. Marketing Communications
7. Sales Management
8. Strategic Marketing
9. International Marketing
- Analytical Skills
- Creative Thinking
- Communication Skills
- Technical Proficiency
- Strategic Planning
Career
A marketing curriculum is designed to provide a comprehensive understanding of the various aspects of marketing, from traditional methods to modern digital strategies. Students will gain a blend of analytical, creative, and strategic skills, preparing them for a wide range of careers in the marketing field.
Marketing Manager
Overseeing marketing strategies and campaigns.
Brand Manager
Managing and developing a brand’s image and equity.
Market Research Analyst
Conducting research to understand market conditions and consumer preferences.
Digital Marketing Specialist
Focusing on online marketing strategies, including SEO, SEM, and social media.
Sales Manager
Leading a sales team and developing sales strategies.
Public Relations Specialist
Managing a company’s public image and handling media relations.
Content Marketer
Creating and distributing valuable content to attract and engage customers.
Advertising Executive
Developing and managing advertising campaigns.
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