Marketing Management
Business and Management
Taught
MBA
Marketing Management
Taught
MBA
Overview
Application Timeline
Tuition
- Whole course
| Student categories | Study | |
|---|---|---|
| Full-time | Part-time | |
| England | £17,350 | N/A |
| Northern Ireland | £17,350 | N/A |
| Scotland | £17,350 | N/A |
| Wales | £17,350 | N/A |
| EU | £20,000 | N/A |
| International | £20,000 | N/A |
Requirements
Language requirements information is currently unavailable.
Modules
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About
The Marketing Management MBA is designed to equip students with the skills and knowledge necessary for leadership roles in the marketing sector, leveraging decades of professional experience.
Program Focus
This London-based MBA emphasizes:
- Marketing strategy
- Change management
Students will engage in projects that allow them to explore various sectors, including:
- Retail
- Travel
- Professional services
- Data modelling
Internship Requirement
A key component of the program is securing an internship with a company of your choice, either in the UK or abroad. This experience is crucial for applying theoretical knowledge in practical settings.
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Subject Area Information
Marketing is a dynamic and multifaceted discipline that encompasses a wide range of activities and strategies aimed at promoting and selling products or services. Courses in marketing are designed to equip students with the knowledge and skills necessary to understand consumer behavior, develop effective marketing strategies, and execute marketing campaigns.
1. Principles of Marketing
2. Market Research
3. Consumer Behavior
4. Digital Marketing
5. Brand Management
6. Marketing Communications
7. Sales Management
8. Strategic Marketing
9. International Marketing
- Analytical Skills
- Creative Thinking
- Communication Skills
- Technical Proficiency
- Strategic Planning
Career
A marketing curriculum is designed to provide a comprehensive understanding of the various aspects of marketing, from traditional methods to modern digital strategies. Students will gain a blend of analytical, creative, and strategic skills, preparing them for a wide range of careers in the marketing field.
Marketing Manager
Overseeing marketing strategies and campaigns.
Brand Manager
Managing and developing a brand’s image and equity.
Market Research Analyst
Conducting research to understand market conditions and consumer preferences.
Digital Marketing Specialist
Focusing on online marketing strategies, including SEO, SEM, and social media.
Sales Manager
Leading a sales team and developing sales strategies.
Public Relations Specialist
Managing a company’s public image and handling media relations.
Content Marketer
Creating and distributing valuable content to attract and engage customers.
Advertising Executive
Developing and managing advertising campaigns.
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