Marketing Management
Business and Management
Taught
MA
Taught
MA
Overview
Application Timeline
Tuition
- Whole course
| Student categories | Study | |
|---|---|---|
| Full-time | Part-time | |
| England | £13,000 | £13,000 |
| Northern Ireland | £13,000 | £13,000 |
| Scotland | £13,000 | £13,000 |
| Wales | £13,000 | £13,000 |
| EU | £18,700 | £18,700 |
| International | £18,700 | £18,700 |
Requirements
Language requirements information is currently unavailable.
Modules
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About
Advance your skills and knowledge for careers in consultancy or developing effective strategies within organizations through our MA in Marketing Management program.
Program Highlights
This transformative program combines cutting-edge marketing strategies with a global perspective in the dynamic landscape of digital business. It offers two distinct pathways:
- Strategic Marketing
- Advertising and Communications
Learning Outcomes
The program enhances leadership potential and technical skills, equipping students to apply theoretical concepts to real-world marketing challenges through:
- Consultancy projects
- Simulation games
- Case studies
- Live
Subject Area Information
Marketing is a dynamic and multifaceted discipline that encompasses a wide range of activities and strategies aimed at promoting and selling products or services. Courses in marketing are designed to equip students with the knowledge and skills necessary to understand consumer behavior, develop effective marketing strategies, and execute marketing campaigns.
1. Principles of Marketing
2. Market Research
3. Consumer Behavior
4. Digital Marketing
5. Brand Management
6. Marketing Communications
7. Sales Management
8. Strategic Marketing
9. International Marketing
- Analytical Skills
- Creative Thinking
- Communication Skills
- Technical Proficiency
- Strategic Planning
Career
A marketing curriculum is designed to provide a comprehensive understanding of the various aspects of marketing, from traditional methods to modern digital strategies. Students will gain a blend of analytical, creative, and strategic skills, preparing them for a wide range of careers in the marketing field.
Marketing Manager
Overseeing marketing strategies and campaigns.
Brand Manager
Managing and developing a brand’s image and equity.
Market Research Analyst
Conducting research to understand market conditions and consumer preferences.
Digital Marketing Specialist
Focusing on online marketing strategies, including SEO, SEM, and social media.
Sales Manager
Leading a sales team and developing sales strategies.
Public Relations Specialist
Managing a company’s public image and handling media relations.
Content Marketer
Creating and distributing valuable content to attract and engage customers.
Advertising Executive
Developing and managing advertising campaigns.
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