Marketing and Management
Business and Management
Taught
MSc
Taught
MSc
Overview
Application Timeline
Tuition
- Whole course
| Student categories | Study | |
|---|---|---|
| Full-time | Part-time | |
| Channel Islands | £13,800 | N/A |
| England | £13,800 | N/A |
| Northern Ireland | £13,800 | N/A |
| Scotland | £13,800 | N/A |
| Wales | £13,800 | N/A |
| International | £24,300 | N/A |
Requirements
Modules
Modules is currently unavailable
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About
Program Purpose
The MSc in Marketing and Management is designed for individuals aspiring to managerial roles in marketing or those seeking a strong marketing edge in their careers.
Course Highlights
- Focus on adaptability and independent thinking in a contemporary business landscape.
- Ideal for those interested in both marketing and management, including entrepreneurs and family business employees.
- Accessible to individuals without prior experience in marketing or management.
- Opportunity for experienced individuals to enhance their skills.
Learning Outcomes
Throughout the 12-month intensive program, students will:
- Explore theories,
Subject Area Information
Marketing is a dynamic and multifaceted discipline that encompasses a wide range of activities and strategies aimed at promoting and selling products or services. Courses in marketing are designed to equip students with the knowledge and skills necessary to understand consumer behavior, develop effective marketing strategies, and execute marketing campaigns.
1. Principles of Marketing
2. Market Research
3. Consumer Behavior
4. Digital Marketing
5. Brand Management
6. Marketing Communications
7. Sales Management
8. Strategic Marketing
9. International Marketing
- Analytical Skills
- Creative Thinking
- Communication Skills
- Technical Proficiency
- Strategic Planning
Career
A marketing curriculum is designed to provide a comprehensive understanding of the various aspects of marketing, from traditional methods to modern digital strategies. Students will gain a blend of analytical, creative, and strategic skills, preparing them for a wide range of careers in the marketing field.
Marketing Manager
Overseeing marketing strategies and campaigns.
Brand Manager
Managing and developing a brand’s image and equity.
Market Research Analyst
Conducting research to understand market conditions and consumer preferences.
Digital Marketing Specialist
Focusing on online marketing strategies, including SEO, SEM, and social media.
Sales Manager
Leading a sales team and developing sales strategies.
Public Relations Specialist
Managing a company’s public image and handling media relations.
Content Marketer
Creating and distributing valuable content to attract and engage customers.
Advertising Executive
Developing and managing advertising campaigns.
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