Management (Marketing)
Business and Management
Taught
MSc
Taught
MSc
Overview
Application Timeline
Tuition
- Year 1
| Student categories | Study | |
|---|---|---|
| Full-time | Part-time | |
| England | £18,000 | N/A |
| Northern Ireland | £18,000 | N/A |
| Scotland | £18,000 | N/A |
| Wales | £18,000 | N/A |
| Channel Islands | £18,000 | N/A |
| EU | £33,000 | N/A |
| International | £33,000 | N/A |
Requirements
Language requirements information is currently unavailable.
Modules
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About
Programme Overview
The MSc Management with a specialism in Marketing is an intensive one-year programme designed for graduates from diverse academic backgrounds. No prior experience in business or management is required.
Target Audience
This programme is ideal for students aiming for management and leadership roles in marketing across various industries. It provides a unique opportunity to delve into marketing while establishing a solid foundation in core management theories and concepts.
Curriculum Highlights
The MSc Management pathways introduce management principles followed by an in-depth study of marketing. Key areas of focus include:
Subject Area Information
Marketing is a dynamic and multifaceted discipline that encompasses a wide range of activities and strategies aimed at promoting and selling products or services. Courses in marketing are designed to equip students with the knowledge and skills necessary to understand consumer behavior, develop effective marketing strategies, and execute marketing campaigns.
1. Principles of Marketing
2. Market Research
3. Consumer Behavior
4. Digital Marketing
5. Brand Management
6. Marketing Communications
7. Sales Management
8. Strategic Marketing
9. International Marketing
- Analytical Skills
- Creative Thinking
- Communication Skills
- Technical Proficiency
- Strategic Planning
Career
A marketing curriculum is designed to provide a comprehensive understanding of the various aspects of marketing, from traditional methods to modern digital strategies. Students will gain a blend of analytical, creative, and strategic skills, preparing them for a wide range of careers in the marketing field.
Marketing Manager
Overseeing marketing strategies and campaigns.
Brand Manager
Managing and developing a brand’s image and equity.
Market Research Analyst
Conducting research to understand market conditions and consumer preferences.
Digital Marketing Specialist
Focusing on online marketing strategies, including SEO, SEM, and social media.
Sales Manager
Leading a sales team and developing sales strategies.
Public Relations Specialist
Managing a company’s public image and handling media relations.
Content Marketer
Creating and distributing valuable content to attract and engage customers.
Advertising Executive
Developing and managing advertising campaigns.
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