Management (Digital Business)
Computing, Engineering and Technology
Taught
MSc
Management (Digital Business)
Taught
MSc
Overview
Application Timeline
Tuition
- Year 1
| Student categories | Study | |
|---|---|---|
| Full-time | Part-time | |
| England | £11,550 | £5,800 |
| Northern Ireland | £11,550 | £5,800 |
| Scotland | £11,550 | £5,800 |
| Wales | £11,550 | £5,800 |
| EU | £21,650 | £10,850 |
| International | £21,650 | £10,850 |
Requirements
Language requirements information is currently unavailable.
Modules
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About
Introduction
The MSc Management (Digital Business) program is designed for individuals looking to develop skills necessary for managing businesses in the digital era. With the rapid changes in the business environment due to digital transformation, skilled digital business managers are crucial for organizational success.
Opportunities in the Digital Economy
The digital economy presents numerous opportunities, including:
- New business models
- Innovative modes of competition
These skills enable organizations to adapt, remain competitive, and rethink their business models to become more digital-focused.
Program Focus
The program emphasizes the...
Subject Area Information
E-business, or electronic business, is a multifaceted discipline that encompasses the use of internet technologies to conduct business processes and transactions. This field integrates principles from business management, information technology, and digital marketing to prepare students for the modern digital economy.
1. Introduction to E-Business
2. E-Commerce Strategies and Applications
3. Digital Marketing
4. Web Development for E-Business
5. E-Business Security and Ethics
6. Supply Chain Management in E-Business
7. Mobile Commerce
- Proficiency in web development
- Understanding of e-commerce platforms
- Knowledge of cybersecurity measures
- Ability to analyze market trends
- Expertise in digital marketing strategies
- Understanding of how to manage online businesses
Career
Graduates with a degree in e-business can pursue a variety of careers in the digital economy, utilizing their skills in technology, marketing, and management to thrive in online business environments.
E-Business Manager
Overseeing online business operations and strategy.
Digital Marketing Specialist
Creating and managing digital marketing campaigns.
Web Developer
Building and maintaining e-commerce websites.
E-Commerce Analyst
Analyzing data to improve online business performance.
Cybersecurity Specialist
Protecting e-businesses from digital threats.
Supply Chain Manager
Managing digital supply chains and logistics.
Mobile Commerce Specialist
Developing and implementing mobile commerce strategies.
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