International Marketing and Business Intelligence
Business and Management
Taught
MSc
Overview
Application Timeline
Tuition
- Year 1
| Student categories | Study | |
|---|---|---|
| Full-time | Part-time | |
| England | £15,000 | £15,000 |
| Northern Ireland | £15,000 | £15,000 |
| Scotland | £15,000 | £15,000 |
| Wales | £15,000 | £15,000 |
| Channel Islands | £15,000 | £15,000 |
| Republic of Ireland | £15,000 | £15,000 |
| EU | £23,500 | £23,500 |
| International | £23,500 | £23,500 |
Requirements
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Modules
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About
Program Focus
The MSc International Marketing and Business Intelligence program emphasizes the integration of strategic marketing and agile business management skills necessary for operating in a global business environment. It highlights the importance of understanding cross-cultural challenges in marketing.
Course Content
This course covers both theoretical and practical aspects of marketing planning, strategy, communications, and customer-centered business practices. No prior marketing study is required to enroll.
Key Topics Covered
- The marketing communications mix:
- Advertising
- Public Relations
- Personal Selling
- Sales
Subject Area Information
International marketing is a dynamic and multifaceted discipline that focuses on the strategies and practices businesses use to market their products and services across international borders. This field encompasses a wide range of topics, from understanding global market dynamics to developing and implementing marketing strategies that cater to diverse cultural, economic, and regulatory environments.
1. Introduction to International Marketing
2. Global Market Research and Analysis
3. Cross-Cultural Consumer Behavior
4. International Marketing Strategy
5. Digital Marketing in a Global Context
6. International Sales and Negotiation
- Market Research and Data Analysis
- Cultural Competence
- Strategic Planning
- Digital Marketing
- Sales and Negotiation
Career
A course in international marketing equips students with the knowledge and skills needed to navigate the complexities of global markets. Through a combination of theoretical knowledge and practical experience, students are prepared for a variety of careers in the dynamic field of international marketing.
International Marketing Manager
Overseeing marketing strategies and campaigns for global markets.
Global Brand Manager
Managing and promoting a brand across multiple countries.
Market Research Analyst
Conducting research to understand global market trends and consumer behavior.
Digital Marketing Specialist
Implementing digital marketing strategies for international audiences.
Export Manager
Managing the export of goods and services to foreign markets.
International Sales Executive
Developing and maintaining relationships with international clients and partners.
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