International Business and Digital Transformation
Business and Management
Taught
MSc
International Business and Digital Transformation
Taught
MSc
Overview
Application Timeline
Tuition
- Whole course
| Student categories | Study | |
|---|---|---|
| Full-time | Part-time | |
| England | £19,000 | N/A |
| Northern Ireland | £19,000 | N/A |
| Scotland | £19,000 | N/A |
| Wales | £19,000 | N/A |
| Channel Islands | £19,000 | N/A |
| Republic of Ireland | £19,000 | N/A |
| EU | £19,000 | N/A |
| International | £19,000 | N/A |
Requirements
Language requirements information is currently unavailable.
Modules
International Strategic Management
CoreThe Evolution of Multinational Enterprises
CoreManaging People and Organisations
Core
About
Programme Details
This is a masters-level, dual degree programme offered in partnership with POLIMI Graduate School of Management. Successful students will receive:
- Masters of Science (MSc) from the University of Reading
- Master di l livello from POLIMI Graduate School of Management
Programme Objectives
The programme aims to equip students with the knowledge and skills necessary to:
- Investigate and identify strategic choices for multinational firms
- Implement strategies to compete in a digitalised global economy
Interdisciplinary Approach
This interdisciplinary programme provides a unique opportunity to explore:
- International business
Subject Area Information
International marketing is a dynamic and multifaceted discipline that focuses on the strategies and practices businesses use to market their products and services across international borders. This field encompasses a wide range of topics, from understanding global market dynamics to developing and implementing marketing strategies that cater to diverse cultural, economic, and regulatory environments.
1. Introduction to International Marketing
2. Global Market Research and Analysis
3. Cross-Cultural Consumer Behavior
4. International Marketing Strategy
5. Digital Marketing in a Global Context
6. International Sales and Negotiation
- Market Research and Data Analysis
- Cultural Competence
- Strategic Planning
- Digital Marketing
- Sales and Negotiation
Career
A course in international marketing equips students with the knowledge and skills needed to navigate the complexities of global markets. Through a combination of theoretical knowledge and practical experience, students are prepared for a variety of careers in the dynamic field of international marketing.
International Marketing Manager
Overseeing marketing strategies and campaigns for global markets.
Global Brand Manager
Managing and promoting a brand across multiple countries.
Market Research Analyst
Conducting research to understand global market trends and consumer behavior.
Digital Marketing Specialist
Implementing digital marketing strategies for international audiences.
Export Manager
Managing the export of goods and services to foreign markets.
International Sales Executive
Developing and maintaining relationships with international clients and partners.
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