Food Economics and Marketing
Business and Management
Taught
MSc
Taught
MSc
Overview
Application Timeline
Tuition
- Whole course
| Student categories | Study | |
|---|---|---|
| Full-time | Part-time | |
| Channel Islands | £8,100 | N/A |
| Republic of Ireland | £8,100 | N/A |
| EU | £17,100 | N/A |
| England | £8,100 | N/A |
| Northern Ireland | £8,100 | N/A |
| Scotland | £8,100 | N/A |
| Wales | £8,100 | N/A |
| International | £17,100 | N/A |
Requirements
Language requirements information is currently unavailable.
Modules
Advanced Marketing, Advertising and Branding
CoreResearch Methods in Economics and Marketing
CoreFood Policy and Supply Chain Management
Core
About
Program Highlights
Train in applied economics, policy, marketing, and research methods in the context of food with our MSc Food Economics and Marketing master’s degree.
University Ranking
Study at the UK’s leading university for environmental and ethical performance:
- University of Reading ranked 1st in the People and Planet University League, 2023/24.
Program Focus
This program focuses on how economic and marketing forces influence decisions of:
- Producers
- Processors
- Retailers
- Consumers
- Policy makers
It covers food supply chains at both domestic and international levels, providing
...Subject Area Information
Food marketing is a specialized discipline that combines principles of marketing with the unique aspects of the food industry, encompassing topics from consumer behavior and market research to branding and digital marketing strategies tailored specifically for food products.
1. Introduction to Food Marketing
2. Consumer Behavior in Food Markets
3. Food Product Development and Innovation
4. Digital Marketing for Food Brands
5. Food Retail Management
6. Global Food Marketing
- Market Research
- Brand Management
- Digital Marketing
- Product Development
- Retail Management
Career
Food marketing is a dynamic and multifaceted discipline that prepares students for a variety of roles within the food industry, equipping them with theoretical knowledge and practical skills to navigate the complexities of marketing food products.
Food Marketing Manager
Overseeing marketing strategies for food products, including advertising, promotions, and market research.
Brand Manager
Managing the development and positioning of food brands to meet consumer needs and stand out in the market.
Product Development Specialist
Working on the creation and launch of new food products, ensuring they meet market demands and regulatory requirements.
Digital Marketing Specialist
Developing and executing digital marketing campaigns for food brands, utilizing social media, SEO, and other online tools.
Retail Manager
Managing operations in food retail environments, ensuring efficient inventory management and excellent customer service.
Market Research Analyst
Conducting research to gather data on consumer preferences and market trends, providing insights to guide marketing strategies.
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