Digital Business Innovation
Computing, Engineering and Technology
Taught
MA
Digital Business Innovation
Taught
MA
Overview
Application Timeline
Tuition
- Year 1
| Student categories | Study | |
|---|---|---|
| Full-time | Part-time | |
| England | £19,700 | N/A |
| Northern Ireland | £19,700 | N/A |
| Scotland | £19,700 | N/A |
| Wales | £19,700 | N/A |
| EU | £35,300 | N/A |
| International | £35,300 | N/A |
Requirements
Language requirements information is currently unavailable.
Modules
Modules is currently unavailable
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About
Overview
The MA Digital Business Innovation programme is designed for individuals aiming to lead digital transformation in organizations. It welcomes applicants from diverse academic backgrounds, including business, technology, and the Arts, Law, and Social Sciences.
Curriculum Highlights
The programme covers key areas essential for digital innovation:
- Digital business models
- Strategic innovation management
- Integration of emerging technologies
Unique Features
Key aspects that set this programme apart include:
- Real-World Application: Students engage in collaborative projects with industry
Subject Area Information
E-business, or electronic business, is a multifaceted discipline that encompasses the use of internet technologies to conduct business processes and transactions. This field integrates principles from business management, information technology, and digital marketing to prepare students for the modern digital economy.
1. Introduction to E-Business
2. E-Commerce Strategies and Applications
3. Digital Marketing
4. Web Development for E-Business
5. E-Business Security and Ethics
6. Supply Chain Management in E-Business
7. Mobile Commerce
- Proficiency in web development
- Understanding of e-commerce platforms
- Knowledge of cybersecurity measures
- Ability to analyze market trends
- Expertise in digital marketing strategies
- Understanding of how to manage online businesses
Career
Graduates with a degree in e-business can pursue a variety of careers in the digital economy, utilizing their skills in technology, marketing, and management to thrive in online business environments.
E-Business Manager
Overseeing online business operations and strategy.
Digital Marketing Specialist
Creating and managing digital marketing campaigns.
Web Developer
Building and maintaining e-commerce websites.
E-Commerce Analyst
Analyzing data to improve online business performance.
Cybersecurity Specialist
Protecting e-businesses from digital threats.
Supply Chain Manager
Managing digital supply chains and logistics.
Mobile Commerce Specialist
Developing and implementing mobile commerce strategies.
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