Advertising, Marketing and the Media
Business and Management
Taught
MA
Overview
Application Timeline
Tuition
- Year 1
| Student categories | Study | |
|---|---|---|
| Full-time | Part-time | |
| England | £10,500 | £10,500 |
| Northern Ireland | £10,500 | £10,500 |
| Scotland | £10,500 | £10,500 |
| Wales | £10,500 | £10,500 |
| Channel Islands | £10,500 | £10,500 |
| Republic of Ireland | £10,500 | £10,500 |
| EU | £22,750 | £22,750 |
| International | £22,750 | £22,750 |
Requirements
Language requirements information is currently unavailable.
Modules
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About
Overview
The Advertising and Marketing MA course critically examines the commercial and sociological dimensions of the advertising and marketing industries, emphasizing their role in shaping cultural values and aspirations globally.
Course Structure
Taught in the highly regarded Department of Sociology, the course covers key theoretical and substantive debates related to advertising, marketing, and media, with a focus on various regions including Britain, North America, and emerging economies like India.
Key Topics Explored
- Recent developments in actor network theory related to market devices
- Concepts of advertising, marketing, and
Subject Area Information
Advertising is a dynamic and multifaceted discipline that encompasses a wide range of subjects aimed at equipping students with the skills and knowledge necessary to create, manage, and evaluate effective advertising campaigns. Courses within this discipline are designed to cover both the theoretical foundations and practical applications of advertising, preparing students for various roles in the industry.
1. Introduction to Advertising
2. Consumer Behavior
3. Creative Advertising
4. Media Planning and Buying
5. Digital Advertising
6. Advertising Research and Analytics
7. Ethics and Legal Issues in Advertising
- Creative Thinking
- Analytical Skills
- Communication Skills
- Technical Proficiency
- Strategic Planning
Career
Graduates of advertising programs can pursue a variety of careers in the industry, focusing on creativity, strategy, and analytics to prepare for impactful roles.
Advertising Account Executive
Managing client relationships and coordinating advertising campaigns.
Creative Director
Leading the creative team in developing advertising concepts and materials.
Media Planner/Buyer
Strategizing and purchasing media space to ensure effective campaign delivery.
Copywriter
Crafting persuasive and engaging copy for advertisements.
Digital Marketing Specialist
Focusing on online advertising strategies and digital campaign management.
Market Research Analyst
Conducting research to inform advertising strategies and measure campaign effectiveness.
Brand Manager
Overseeing the development and execution of brand strategies and advertising efforts.
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